Look. It’s done.
Indeed. Believe it or not, this is the second post of the year…and within 10 days of the first.
Twice 2012’s output already. More shocking than ODAC’s resounding rejection of $AVEO’s tivozanib on today!
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I wanted to take a step back in time with this post. Raptor ($RPTP) has been mentioned before as a development stage company – and now, they have finally done it.
They crossed the finish line and received FDA approval for DR cysteamine (Procysbi) on the last day of April for the treatment of nephropathic cystinosis. Congrats Chris! It’s not easy getting any drug approved especially for a small biotech.
Andrew Pollack from the NY Times wrote a nice article on the company (here)
The concept, I get – low risk, PK enhancement, ultra-orphan play (according to management, 500 patients US and 2,000 worldwide). What I have a harder time understanding is the pricing, about $250,000 annually, when the generic (taken four times daily, instead of twice daily) is $8,000 -10,000 annually. So a couple of comparisons to put it into context:
On one hand, we have Kuvan (sapropterin; $BMRN), which is indicated for a subpopulation of PKU patients – those that are BH4 responsive. What is important to note here is that most PKU patients can be “successfully” treated through diet, which means that Kuvan is not essential for a patient’s normal development. And still, the drug comes with a $120,000/year price tag. Could this explain the modest 2012 sales of $134 MM, since its 2008 US launch?
US incidence is 1 in 15,000 births per year (about 260 patients yearly); it is unclear the the prevalence numbers are, but the company estimates that there are “at least 50,000 diagnosed patients under the age of 40 in the developed world. We believe that approximately 30 to 50% of those with PKU could benefit from treatment with Kuvan.” Assuming that there are 20,000 patients in total, Kuvan numbers (a minimum of 1,100 adult-sized doses) suggest that most have elected to go with the lower cost alternatives.
On the other extreme, we know that $ALXN’s Soliris (eculizumab; approved for PNH and aHUS) costs roughly $440,000 annually with 4 – 6k PNH patients (typically adults) in the US. Soliris was launched just a year earlier than Kuvan and reported 2012 sales of $1.1B; they are projecting $1.5B sales in 2013. Vastly different sales stories. Here, the patients have no alternatives and poor prognoses once diagnosed, so a premium can be justified (one can debate the magnitude).
Using these comparators – that $250,000/year cost does not seem so bad, until we look at other ultra-orphan products which also improve the quality of life (not just the dosing). Here’s a chart from Matthew Herper’s Forbes article on $ALXN back in September of last year discussing ultra-orphan pricing:
Looking at the chart, by five years of age, Naglazyme costs close to $300K annually, and Vpriv is tracking towards $250K per year. If we enhance Naglazyme to be infused once monthly versus once weekly, or to be delivered once daily in a tablet, could we charge $1.2M?
In the grand scheme of things, if Procysbi was the first to market, why not $250K? But as a PK play, taking the dose down from QID to BID, and minimizing, but not eliminating the side effect profile (e.g., GI, bad breath) is the premium still justified?
Procysbi pricing seems rather high to me, but so does Soliris, so there must be more beneath the story to support the pricing strategy.
The market, as always, will tell. It always does.
I’m not sure how to add a polling box to the page, but do you think Procysbi is priced: Fairly, Too High, or Too Low?